what to know and do to make a successful plan Linton, Ian creator text Harlow, England New York Pearson Prentice Hall 2011 monographic eng

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xii, 255 p. ; 22 cm. Introduction : what makes a brilliant marketing plan? -- Speed up product development -- Launch a new product -- Add value with service -- Educate the market -- Reposition a company -- Take your business online -- Make the most of social media -- Improve sales force performance -- Reduce the sales cycle -- Develop key account business -- Manage customer partnerships effectively -- Improve distributor performance -- Control competitors -- Enhance the customer experience -- Strengthen customer relationships -- Conclusion : keep tuned to the market specialized Ian Linton Includes index Marketing Management Sales promotion Customer relations 9780273756293 (pbk.) UMP 120620 20251125093314.0 vtls000062584