TY  - BOOK
AU  - Linton,Ian
TI  - Brilliant marketing plans: what to know and do to make a successful plan 
T2  - Brilliant
SN  - 9780273756293 (pbk.)
PY  - 2011///
CY  - Harlow, England, New York
PB  - Pearson Prentice Hall
KW  - Marketing
KW  - Management
KW  - Sales promotion
KW  - Customer relations
N1  - Includes index; Introduction : what makes a brilliant marketing plan? -- Speed up product development -- Launch a new product -- Add value with service -- Educate the market -- Reposition a company -- Take your business online -- Make the most of social media -- Improve sales force performance -- Reduce the sales cycle -- Develop key account business -- Manage customer partnerships effectively -- Improve distributor performance -- Control competitors -- Enhance the customer experience -- Strengthen customer relationships -- Conclusion : keep tuned to the market
ER  -