Smith, Paul <br/><br/>
Lead with a story :  a guide to crafting business narratives that captivate, convince, and inspire / 
Paul Smith 
 - New York :  American Management Association,  2012 
 - viii, 280 p. ;  24 cm. 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>9780814420300 (hbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in management<br/>Storytelling<br/>Leadership<br/>Organizational behavior