Bloomstein, Margot <br/><br/>
Content strategy at work :  real-world stories to strengthen every interactive project / 
Margot Bloomstein ; with a foreword by Kristina Halvorson 
 - Waltham, MA :  Morgan Kaufmann,  2012 
 - xiv, 163 p. :  col. ill. ;  24 cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9780123919229 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Internet marketing<br/>Branding (Marketing)<br/>Information technology--Management