TY  - BOOK
AU  - Bloomstein,Margot
TI  - Content strategy at work: real-world stories to strengthen every interactive project 
SN  - 9780123919229 (pbk.)
PY  - 2012///
CY  - Waltham, MA
PB  - Morgan Kaufmann
KW  - Internet marketing
KW  - Branding (Marketing)
KW  - Information technology
KW  - Management
N1  - Includes bibliographical references and index
ER  -