Customer relationship management and the social and semantic web :  enabling cliens conexus / 
editors by Ricardo Colomo-Palacios, Joao Varajao, Pedro Soto-Acosta 
 - Hershey, PA :  Business Science Reference,  c2012 
 - xvi, 342 p. :  ill. ;  29 cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/> "This book provides an overview of the field of the Semantic Web, social Web and CRM by uniting various research studies from different subfields, exploring the opportunities and challenges confronting organizations using Web 2.0 and 3.0" 
<br/><br/><label>ISBN: </label>9781613500446 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Customer relations--Management<br/>Semantic Web<br/>Online social networks