Customer relationship management and the social and semantic web
enabling cliens conexus
Colomo-Palacios, Ricardo
Varajao, Joao
Soto-Acosta, Pedro
text
bibliography
pau
Hershey, PA
Business Science Reference
c2012
2012
monographic
eng
xvi, 342 p. : ill. ; 29 cm.
"This book provides an overview of the field of the Semantic Web, social Web and CRM by uniting various research studies from different subfields, exploring the opportunities and challenges confronting organizations using Web 2.0 and 3.0"
specialized
editors by Ricardo Colomo-Palacios, Joao Varajao, Pedro Soto-Acosta
Includes bibliographical references and index
Customer relations
Management
Semantic Web
Online social networks
9781613500446
UMP
120724
20251125093343.0
vtls000063189