TY  - BOOK
AU  - White,Margaret A.
AU  - Bruton,Garry D.
TI  - The management of technology and innovation: a strategic approach 
SN  - 9780538478229
PY  - 2011///
CY  - Mason, OH
PB  - South-Western Cengage Learning
KW  - Technological innovations
KW  - Management
KW  - New products
KW  - High technology industries
N1  - Includes bibliographical references and index
ER  -