01587nam a2200265 a 4500 vtls000062992 KUKTEM 20251125093357.0 120706t2012 nyu f b 001 0 eng d 9780071775281 (hc : alk. paper) 0071775285 (hc : alk. paper) 201210151544 fauzi 201207061636 safura UMP HD69.B7 P67 2012 Post, Karen Brand turnaround : how brands gone bad returned to glory and the seven game changers that made the difference / Karen Post New York : McGraw-Hill, c2012 Includes bibliographical references and index It’s a brand new game -- Mission possible : brands can turn around -- The warning is on the label and the clock is ticking -- Chains hold you hostage : change can set you free -- Seven game changers that made the difference -- Game changer 1: Take responsibility -- Game changer 2: Never give up -- Game changer 3: Lead strong -- Game changer 4: Stay relevant -- Game changer 5: Keep improving -- Game changer 6: Build equity -- Game changer 7: Own your distinction How did Toyota, Tylenol, and Goldman Sachs bounce back from the brink of destruction? This book reveals the answers and provides valuable lessons for anyone tasked with reviving a brand Brand name products Branding (Marketing) Technological innovations Management 0 0 0 0 20000 20000 2019-09-04 83.74 0 HD69.B7 P67 2012 0000067263 2019-09-04 00:00:00 1 83.74 2019-09-04 OPEN VIRTUA40 64145 64151 VTLSSORT0080*0200*0201*0400*0900*1000*2450*2600*5040*5050*5200*6500*6501*6502*9992