how brands gone bad returned to glory and the seven game changers that made the difference Post, Karen creator text bibliography nyu New York McGraw-Hill c2012 2012 monographic eng

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How did Toyota, Tylenol, and Goldman Sachs bounce back from the brink of destruction? This book reveals the answers and provides valuable lessons for anyone tasked with reviving a brand It’s a brand new game -- Mission possible : brands can turn around -- The warning is on the label and the clock is ticking -- Chains hold you hostage : change can set you free -- Seven game changers that made the difference -- Game changer 1: Take responsibility -- Game changer 2: Never give up -- Game changer 3: Lead strong -- Game changer 4: Stay relevant -- Game changer 5: Keep improving -- Game changer 6: Build equity -- Game changer 7: Own your distinction specialized Karen Post Includes bibliographical references and index Brand name products Branding (Marketing) Technological innovations Management 9780071775281 (hc : alk. paper) 0071775285 (hc : alk. paper) UMP 120706 20251125093357.0 vtls000062992