01909nam a2200277 a 4500 vtls000062741 KUKTEM 20251125093359.0 120703t2012 nyua f 001 0 eng d 9780273740933 (pbk.) 201211051053 fauzi 201207031410 safura UMP HF5415.127 .H66 2012 Hooley, Graham J. Marketing strategy and competitive positioning / Graham Hooley, Nigel F. Piercy, and Brigitte Nicoulaud 5th ed. New York, NY : Pearson Financial Times/Prentice Hall, 2012 xv, 578 p. : col. ill. ; 27 cm. Includes bibliographical references (p. [529]-550) and indexes Marketing strategy -- Market-led strategic management -- Strategic marketing planning -- Competitive market analysis -- The changing market environment -- Customer analysis -- Competitor analysis -- Understanding the organisational resource base -- Forecasting future demand and market requirements -- Identifying current and future competitive positions -- Segmentation and positioning principles -- Segmentation and positioning research -- Selecting market targets -- Competitive positioning strategies -- Creating sustainable competitive advantage -- Competing through the new marketing mix -- Competing through innovation -- Competing through superior service and customer relationships -- Implementing the strategy -- Strategic customer management -- Strategic alliances and networks -- Strategy implementation and internal marketing -- Corporate social responsibility -- Conclusions -- Twenty-first century marketing Target marketing Marketing Management Piercy, Nigel Nicoulaud, Brigitte 0 0 0 0 20000 20000 2019-09-04 314.93 0 HF5415.127 .H66 2012 0000067890 2019-09-04 00:00:00 1 314.93 2019-09-04 OPEN VIRTUA40 64184 64190 VTLSSORT0080*0200*0400*0900*1000*2450*2500*2600*3000*5040*5050*6500*6501*7000*7001*9992