Hutt, Michael D. <br/><br/>
Business marketing management :  B2B / 
Michael D. Hutt, Thomas W. Speh 
 - 11 ed. 
 - Mason, OH :  South-Western, Cengage Learning,  2013 
 - xxx, 428 p. :  ill. ;  27 cm. 
<br/><br/>Includes bibliographical references and indexes 
<br/><br/><label>ISBN: </label>9781133189565 (hbk.) 1133189563 (hbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Industrial marketing--Management--Case studies