Achieving excellence in stakeholder management / Joachim Scharioth, Margit Huber (Editors) - Berlin : Springer-Verlag, 2010 - viii, 151 p. : ill. ; 24 cm.

Includes bibliographical references

9783642055386 (pbk.) 3642055389 (pbk.) 9783540002550 (hbk.)


Customer relations
Consumer satisfaction
Customer loyalty
Total quality management