Mehta, Shreefal S. <br/><br/>
Commercializing successful biomedical technologies :  basic principles for the development of drugs, diagnostics and devices / 
Shreefal S. Mehta 
 - Cambridge ;  New York :  Cambridge University Press,  c2008 
 - xxiii, 335 p. :  ill. ;  26 cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9780521870986 (hbk.) 0521870984 (hbk.) 9780521205856 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Biomedical engineering--Marketing<br/>Biomedical engineering--Patents<br/>Pharmaceutical biotechnology industry--Marketing<br/>Pharmaceutical biotechnology--Patents<br/>Medical instruments and apparatus--Marketing<br/>Medical instruments and apparatus--Patents<br/>Biomedical engineering--Marketing--Case studies<br/>Pharmaceutical biotechnology industry--Marketing--Case studies<br/>Medical instruments and apparatus--Marketing--Case studies