01619nam a2200277 a 4500 vtls000062573 KUKTEM 20251125093443.0 120620t2012 maua f b 001 0 eng d 9780135078228 (pbk. : alk. paper) 0135078229 (pbk. : alk. paper) 201508061542 aida 201212191237 fauzi 201206201144 sri UMP HF5415.2 .B87 2012 Burns, Alvin C. Basic marketing research : using microsoft excel data analysis / Alvin C. Burns, Ronald F. Bush 3rd ed. Boston : Prentice Hall, c2012 xxii, 391 p. : col. ill. ; 26 cm. Includes bibliographical references and index An introduction to marketing research -- The marketing research industry -- The marketing research process including defining the problem and research objectives -- Research design alternatives and qualitative research -- Information types & sources: secondary data & standardized information -- Data collection methods -- Measurement scales -- Designing data collection forms -- Determining sample size and the sample plan -- Data issues and inputting data into XL data analyst -- Summarizing your data -- Generalizing your findings -- Finding differences -- Determining relationships -- Preparing & presenting your research report Microsoft Excel (Computer file) Marketing research Bush, Ronald F. 0 0 0 0 20000 20000 2019-09-04 585.20 0 HF5415.2 .B87 2012 0000069097 2019-09-04 00:00:00 1 585.20 2019-09-04 OPEN 0 0 0 0 20000 20000 2019-09-04 585.20 0 HF5415.2 .B87 2012 0000096049 2019-09-04 00:00:00 2 585.20 2019-09-04 OPEN c.2 VIRTUA40 64903 64909 VTLSSORT0080*0200*0201*0400*0900*1000*2450*2500*2600*3000*5040*5050*6300*6500*7000*9992