using microsoft excel data analysis Burns, Alvin C. creator Bush, Ronald F. text bibliography mau Boston Prentice Hall c2012 2012 3rd ed. monographic eng

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xxii, 391 p. : col. ill. ; 26 cm. An introduction to marketing research -- The marketing research industry -- The marketing research process including defining the problem and research objectives -- Research design alternatives and qualitative research -- Information types & sources: secondary data & standardized information -- Data collection methods -- Measurement scales -- Designing data collection forms -- Determining sample size and the sample plan -- Data issues and inputting data into XL data analyst -- Summarizing your data -- Generalizing your findings -- Finding differences -- Determining relationships -- Preparing & presenting your research report specialized Alvin C. Burns, Ronald F. Bush Includes bibliographical references and index Marketing research 9780135078228 (pbk. : alk. paper) 0135078229 (pbk. : alk. paper) UMP 120620 20251125093443.0 vtls000062573