01560nam a2200253 a 4500 vtls000063571 KUKTEM 20251125093446.0 120829t2012 maua f b 001 0 eng d 9780132177153 (pbk. : alk. paper) 0132177153 (pbk. : alk. paper) 201212191425 fauzi 201208291156 farina UMP HF5415 .L48 2012 Levens, Michael Marketing : defined, explained, applied / Michael Levens 2nd ed. Boston : Prentice Hall, c2012 xi, 371 p. : col. ill. ; 28 cm. Includes bibliographical references and index Explaining -- The meaning of marketing -- The market in marketing -- Planning and marketing in an organization -- A broader perspective on marketing -- Global marketing -- Creating -- Value for customers -- A perspective on consumer behavior -- Consumer insight -- The brand -- Strategizing -- Segmenting, targeting, and positioning -- The marketing plan -- Managing -- Product and service strategies -- Pricing strategies -- Supply chain and distribution strategies -- Consumer-influence strategies -- Retailing and wholesaling -- Marketing communications : advertising and sales -- Personal selling and direct marketing strategies -- Integrating -- Integrated marketing communications -- The marketing mix -- Marketing measurement Marketing 0 0 0 0 20000 20000 2019-09-04 301.15 0 HF5415 .L48 2012 0000069071 2019-09-04 00:00:00 1 301.15 2019-09-04 OPEN VIRTUA40 64967 64973 VTLSSORT0080*0200*0201*0400*0900*1000*2450*2500*2600*3000*5040*5050*6500*9992