Moutinho, Luiz <br/><br/>
Quantitative modelling in marketing and management / 
Luiz Moutinho, Kun-Huang Huarng 
 - New Jersey :  World Scientific,  c2013 
 - xxvi, 503 p. :  ill. ;  23 cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9789814407717 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management--Mathematical models<br/>Marketing--Mathematical models