TY  - BOOK
AU  - Moutinho,Luiz
AU  - Huarng,Kun-Huang
TI  - Quantitative modelling in marketing and management
SN  - 9789814407717
PY  - 2013///
CY  - New Jersey
PB  - World Scientific
KW  - Management
KW  - Mathematical models
KW  - Marketing
N1  - Includes bibliographical references and index
ER  -