@book{64996,
	author = {Arens, William F. and Schaefer, David H.},
	title = {Advertising /},
	publisher = {McGraw-Hill/Irwin,},
	year = {2012},
	address = {New York :},
	url = {http://www.loc.gov/catdir/enhancements/fy1205/2010940142-t.html}
}