Arens, William F. <br/><br/>
Advertising / 
 M: advertising 
William F. Arens, David H. Schaefer, Michael Weigold 
 - New York :  McGraw-Hill/Irwin,  2012 
 - xiii, 498 p. :  col. ill. ;  28 cm. 
<br/><br/>Includes bibliographical references and indexes 
<br/><br/><label>ISBN: </label>9780078028915 (pbk.) 0078028914 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising