Grewal, Dhruv <br/><br/>
Marketing / 
 M :  marketing 
Dhruv Grewal, Michael Levy 
 - 3rd ed. 
 - New York :  McGraw Hill/Irwin,  c2013 
 - xiv, 450 p. :  col. ill. ;  28 cm. +  18 active review cards 
<br/><br/> Active review cards on perforated pages at end 
<br/><br/>Includes bibliographical references (p. 394-450) and index 
<br/><br/><label>ISBN: </label>9780078028854 (pbk.) 007802885X (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing