00718nam a2200229 a 4500001001400000003000700014005001700021008004100038020002500079020002200104040000800126100001800134245004400152246001900196250001200215260004200227300006500269500005100334504006300385650001400448700002600462vtls000068581KUKTEM20251125093448.0130207t2013    nyua   g      001 0 eng d  a9780078028854 (pbk.)  a007802885X (pbk.)  aUMP1 aGrewal, Dhruv10aMarketing /cDhruv Grewal, Michael Levy14aM :bmarketing  a3rd ed.  aNew York :bMcGraw Hill/Irwin,cc2013  axiv, 450 p. :bcol. ill. ;c28 cm. +e18 active review cards  aActive review cards on perforated pages at end  aIncludes bibliographical references (p. 394-450) and index 0aMarketing1 aLevy, Michael,d1950-