01280nam a2200265 a 4500 vtls000062883 KUKTEM 20251125093449.0 120705t2011 vtu g 001 0 eng d 9780566089220 (hardback : alk. paper) 9781409428947 (ebook) 201212111434 fauzi 201207050920 safura UMP HF5475.I74 A47 2011 Alserhan, Baker Ahmad The principles of Islamic marketing / Baker Ahmad Alserhan Burlington, VT : Gower, c2011 xiii, 204 p. ; 24 cm. Includes bibliographical references and index Understanding Islamic marketing -- Islamic business ideals -- Markets and marketing in Islam -- The Islamic marketing mix -- The Islamic product -- The Islamic pricing practices -- Islamic promotions -- Islamic logistics (Halal logistics) -- Issues in Islamic marketing -- The Muslim consumer -- Islamic branding 1 : concepts and background -- Islamic branding 2 : brands as deeds -- Islamic hospitality Markets Islamic countries Islamic countries Commerce 0 0 0 0 20000 20000 2019-09-04 216.77 3 2 HF5475.I74 A47 2011 0000068995 2025-02-26 00:00:00 2024-11-08 1 216.77 2019-09-04 OPEN VIRTUA40 65021 65027 VTLSSORT0080*0200*0201*0400*0900*1000*2450*2600*3000*5040*5050*6500*6510*9992 3