The Alserhan, Baker Ahmad creator text vtu Burlington, VT Gower c2011 2011 monographic eng

print

xiii, 204 p. ; 24 cm. Understanding Islamic marketing -- Islamic business ideals -- Markets and marketing in Islam -- The Islamic marketing mix -- The Islamic product -- The Islamic pricing practices -- Islamic promotions -- Islamic logistics (Halal logistics) -- Issues in Islamic marketing -- The Muslim consumer -- Islamic branding 1 : concepts and background -- Islamic branding 2 : brands as deeds -- Islamic hospitality general Baker Ahmad Alserhan Includes bibliographical references and index Markets Islamic countries Islamic countries Commerce 9780566089220 (hardback : alk. paper) 9781409428947 (ebook) UMP 120705 20251125093449.0 vtls000062883