E-business applications for product development and competitive growth : emerging technologies / editor by In Lee - Hershey, PA : Business Science Reference, c2011 - xxvii, 475 p. : ill. ; 29 cm.

"Premier reference source"

Includes bibliographical references and index

"This book will serve as an integrated e-business knowledge base for those who are interested in the advancement of e-business theory and practice through a variety of research methods including theoretical, experimental, case, and survey research methods"

9781609601324


Electronic commerce
Information technology--Management
New products
Technological innovations--Management