Barker, Melissa S. <br/><br/>
Social media marketing :  a strategic approach / 
Melissa S. Barker ... [et al.] 
 - Mason, OH :  South-Western Cengage Learning,  c2013 
 - xv, 380 p. :  ill. (chiefly col.), photos ;  28 cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9780538480871 0538480874 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Internet marketing--Textbooks<br/>Viral marketing--Textbooks