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  <titleInfo>
    <title>Social media marketing</title>
    <subTitle>a strategic approach</subTitle>
  </titleInfo>
  <name type="personal">
    <namePart>Barker, Melissa S.</namePart>
    <role>
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  </name>
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    <place>
      <placeTerm type="text">Mason, OH</placeTerm>
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    <publisher>South-Western Cengage Learning</publisher>
    <dateIssued>c2013</dateIssued>
    <dateIssued encoding="marc">2013</dateIssued>
    <issuance>monographic</issuance>
  </originInfo>
  <language>
    <languageTerm authority="iso639-2b" type="code">eng</languageTerm>
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  <physicalDescription>
    <form authority="marcform">print</form>
    <extent>xv, 380 p. : ill. (chiefly col.), photos ; 28 cm.</extent>
  </physicalDescription>
  <targetAudience authority="marctarget">specialized</targetAudience>
  <note type="statement of responsibility">Melissa S. Barker ... [et al.]</note>
  <note>Includes bibliographical references and index</note>
  <subject authority="lcsh">
    <topic>Internet marketing</topic>
    <topic>Textbooks</topic>
  </subject>
  <subject authority="lcsh">
    <topic>Viral marketing</topic>
    <topic>Textbooks</topic>
  </subject>
  <identifier type="isbn">9780538480871</identifier>
  <identifier type="isbn">0538480874</identifier>
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    <recordChangeDate encoding="iso8601">20251125093534.0</recordChangeDate>
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