Hoyer, Wayne D. <br/><br/>
Consumer behavior / 
Wayne D. Hoyer, Deborah J. MacInnis, Rik Pieters 
 - 6th ed. 
 - Mason, OH :  South Western Cengage Learning,  2013 
 - 1 v. (various pagings) :  col. ill. ;  28 cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9781133435211 1133435211 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior