Linton, Ian <br/><br/>
Taking technology to the market :  a guide to the critical success factors in marketing technology / 
Ian Linton 
 - Burlington, VT :  Gower,  c2012 
 - 170 p. ;  25 cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9781409435952 
<br/><br/><label>Subjects--Topical Terms: </label><br/>High technology--Marketing<br/>High technology industries--Marketing<br/>New products--Marketing