TY  - BOOK
AU  - Linton,Ian
TI  - Taking technology to the market: a guide to the critical success factors in marketing technology 
SN  - 9781409435952
PY  - 2012///
CY  - Burlington, VT
PB  - Gower
KW  - High technology
KW  - Marketing
KW  - High technology industries
KW  - New products
N1  - Includes bibliographical references and index
ER  -