Pride, William M. <br/><br/>
Foundations of marketing / 
William M. Pride, O. C. Ferrell 
 - 5th ed. 
 - Mason, OH :  South-Western, Cengage Learning,  c2013 
 - xxiii, 550 p. :  ill. ;  28 cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9781111580162 1111580162 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing