TY  - BOOK
AU  - Pride,William M.
AU  - Ferrell,O.C.
TI  - Foundations of marketing
SN  - 9781111580162
PY  - 2013///
CY  - Mason, OH
PB  - South-Western, Cengage Learning
KW  - Marketing
N1  - Includes bibliographical references and index
ER  -