Mullins, John W. <br/><br/>
Marketing management :  a strategic decision-making approach / 
John W. Mullins, Orville C. Walker 
 - 8th ed. 
 - New York :  McGraw-Hill,  c2013 
 - xxi, 547 p. :  ill. ;  26 cm. 
<br/><br/><label>ISBN: </label>9780078028793 0078028795 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management