Foundations of brand management / 
Adan Miller, editor 
 - London :  Koros Press,  2012 
 - viii, 272 p. ;  25 cm. 
<br/><br/>Includes bibiliographical references and  index 
<br/><br/><label>ISBN: </label>9781781631874 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Product management<br/>Branding (Marketing)<br/>Brand name products--Management