TY  - BOOK
AU  - Miller,Adan
TI  - Foundations of brand management
SN  - 9781781631874
PY  - 2012///
CY  - London
PB  - Koros Press
KW  - Product management
KW  - Branding (Marketing)
KW  - Brand name products
KW  - Management
N1  - Includes bibiliographical references and  index
ER  -