TY  - BOOK
AU  - Sower,Victor
AU  - Fair,Frank
AU  - Rungtusanatham,M.Johnny
TI  - Insightful quality: beyond continuous improvement 
T2  - Supply and operations management collection
SN  - 9781606492901
PY  - 2012///
CY  - New York
PB  - Business Expert Press
KW  - Organizational effectiveness
KW  - Creative ability in business
KW  - Total quality management
KW  - Creative thinking
N1  - Includes bibliographical references and index
ER  -