Knowledge based marketing in 21st century / 
Shanker Narang 
 - Birmingham, United Kingdom :  Koros Press,  2012 
 - viii, 272 p. ;  24 cm. 
<br/><br/> Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9781781630716 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Marketing--Management<br/>Knowledge management