Scott, David T. <br/><br/>
The new rules of lead generation :  proven strategies to maximize marketing ROI / 
David T. Scott 
 - New York :  AMACOM,  c2013 
 - 289 p. ;  25 cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9780814432617 0814432611 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management<br/>Strategic planning