Strategies in customer relationship management / 
R. P. Rai, editor 
 - Birmingham, UK :  Koros Press Limited,  c2012 
 - viii, 264 p. :  ill. ;  23 cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9781781630648 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Customer relations--Management