Seidman, Dan <br/><br/>
The secret language of influence :  master the one skill every sales pro needs / 
Dan Seidman 
 - New York :  American Management Association,  c2012 
 - ix, 198 p. :  ill. ;  23 cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9780814417263 0814417264 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Selling<br/>Consumer behavior<br/>Persuasion (Psychology)