HTML5 advertising /
John Percival
- [Berkeley, Calif.] : Apress, 2013
- xxviii, 346 p. : ill. ; 24 cm.
- The expert’s voice in Web development .
- The expert’s voice in Web development .
Includes index
The campaign process -- Evolution of advertising technology -- Advertising with web standards -- Using canvas, SVG, and web fonts -- Animations and presentations -- HTML5 APIs -- HTML5 media -- Mobile web advertising -- In-application advertising -- Offline storage, tracking, debugging, and optimization -- Dynamic advertising with HTML5 -- Bleeding-edge HTML5 -- HTML5 advertising going forward
9781430246022 (pbk.) 1430246022 (pbk.)
HTML (Document markup language) Internet advertising