TY - BOOK AU - Percival,John TI - HTML5 advertising T2 - The expert’s voice in Web development SN - 9781430246022 (pbk.) PY - 2013/// CY - [Berkeley, Calif.] PB - Apress KW - HTML (Document markup language) KW - Internet advertising N1 - Includes index; The campaign process -- Evolution of advertising technology -- Advertising with web standards -- Using canvas, SVG, and web fonts -- Animations and presentations -- HTML5 APIs -- HTML5 media -- Mobile web advertising -- In-application advertising -- Offline storage, tracking, debugging, and optimization -- Dynamic advertising with HTML5 -- Bleeding-edge HTML5 -- HTML5 advertising going forward ER -