Ellery, Tony <br/><br/>
Pharmaceutical lifecycle management :  making the most of each and every brand / 
Tony Ellery, Neal Hansen 
 - Hoboken, N.J. :  John Wiley & Sons,  c2011 
 - xxii,389p. :  ill. ;  25 cm. 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>9780470487532 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Drug Industry--economics<br/>Drug Approval--economics<br/>Economics, Pharmaceutical--legislation & jurisprudence