TY  - BOOK
AU  - Ellery,Tony
AU  - Hansen,Neal
TI  - Pharmaceutical lifecycle management: making the most of each and every brand 
SN  - 9780470487532
PY  - 2011///
CY  - Hoboken, N.J.
PB  - John Wiley & Sons
KW  - Drug Industry
KW  - economics
KW  - Drug Approval
KW  - Economics, Pharmaceutical
KW  - legislation & jurisprudence
N1  - Includes index
ER  -