Bueno, Bolivar J. <br/><br/>
Customers first :  dominate your market by winning them over where it counts the most / 
by Bolivar J. Bueno 
 - New York :  McGraw-Hill,  c2012 
 - 218 p. ;  24 cm. 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>9780071787871 0071787879 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Branding (Marketing)<br/>Customer relations<br/>Brand name products