Cagan, Jonathan <br/><br/>
Creating breakthrough products :  revealing the secrets that drive global innovation / 
Jonathan Cagan, and Craig M. Vogel 
 - 2nd ed. 
 - Upper Saddle River, N.J. :  FT Press,  2013 
 - xxxvi, 379 p. :  ill. ;  25 cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9780133011425 
<br/><br/><label>Subjects--Topical Terms: </label><br/>New products<br/>Production planning<br/>Product management<br/>Marketing research