TY  - BOOK
AU  - Cagan,Jonathan
AU  - Vogel,Craig M.
TI  - Creating breakthrough products: revealing the secrets that drive global innovation 
SN  - 9780133011425
PY  - 2013///
CY  - Upper Saddle River, N.J.
PB  - FT Press
KW  - New products
KW  - Production planning
KW  - Product management
KW  - Marketing research
N1  - Includes bibliographical references and index
ER  -