Keller, Kevin Lane <br/><br/>
Strategic brand management :  building, measuring, and managing brand equity / 
Kevin Lane Keller 
 - 4th ed. 
 - Boston :  Pearson,  2013 
 - xxviii, 562 p. :  col. ill. ;  28 cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9780132664257 (hbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products--Management