Sheth, Jagdish N. <br/><br/>
The 4 A’s of marketing :  creating value for customers, companies and society / 
 Four A’s of marketing 
Jagdish Sheth, Rajendra Sisodia 
 - New York :  Routledge,  c2012 
 - 209 p. :  ill. ;  26 cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9780415898355 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Relationship marketing<br/>Customer relations--Management<br/>Marketing